June 2, 2020
Dr. Sudarsan Jayasingh – Assistant Professor
School of Management
Dr. Sudarsan Jayasingh
Assistant Professor
Dr. Sudarsan Jayasingh MBA, Ph.D
Email : Sudarsanj@ssn.edu.in
Dr. Sudarsan Jayasingh, Assistant Professor in SSN School of Management has around 21 years of teaching and research experience. He received his Ph.D. in Management from VIT University, MBA from Madurai Kamaraj University and Bachelor of Science degree from University of Madras. Qualified UGC-NET examination held in December 2015. Prior to joining SSN School of Management, he worked as a faculty member in Swinburne University of Technology (Malaysia Campus), KDU College (Malaysia) and Vels University. Dr. Sudarsan’s teaching interests currently include Brand Management, Management Information Systems, Consumer Behaviour and International Marketing. His research interests are in the area of consumer behaviour and digital marketing. His previous research work has been published in conference proceedings, Journals and book chapters.
Educational Qualifications
BSc., MBA., Ph.D(Management)., NET(Management)
Work Experience (as on November 2020)
|
Name of the College |
Designation |
Joining Date |
Relieving Date |
Experience (Years) |
|
SSN College of Engineering |
Assistant Professor |
11.06.2012 |
– |
8 years, 5 months |
|
Swinburne University of Technology (Malaysia) |
Lecturer |
01.03.2007 |
01.04.2012 |
5 years, one month |
|
KDU College (Malaysia) |
Lecturer |
26.04.2001 |
18.01.2007 |
5 years, 8 months |
|
Vel’s College of Science |
Lecturer |
01.06.1998 |
25.04.2001 |
2 years, 10 months |
|
IPCA Laboratories Ltd. |
Management Trainee |
02.06.1997 |
23.05.1998 |
11 months |
Teaching Interests
Brand Management, Consumer Behaviour, International Marketing and Management Information Systems.
Research Areas
Consumer Behaviour and Digital Marketing
Courses Taught
Brand Management, Management Information Systems, Customer Relationship Management and Enterprise Resource Planning
Journal Publications
|
1. |
Thiruvenkadam T, Sudarsan Jayasingh, K. Sampath Kumar, Panchanatham. N (2020), Role Of Government in Accelerating Indian Economy’s Transition Towards A Resilient Energy System in India, International Journal of Advanced Science and Technology Vol. 29, No. 8, June (2020), pp.3854-3861 |
|
2. |
Jayasingh, Sudarsan (2019) Consumer brand engagement in social networking sites and its effect on brand loyalty, Cogent Business & Management, 6:1, DOI: 10.1080/23311975.2019.1698793 |
|
3. |
Thiruvenkadam T, and Jayasingh S. (2018). Determinants of Employee Happiness in an Information Technology Company in India. International Journal of Engineering & Technology (UAE). 7 (3.10), 173-178. |
|
4. |
Jayasingh, S., Thiruvenkadam T, and Arunkumar S. (2018). Post content and its effect on consumer engagement rate in Indian life insurance Facebook brand pages. International Journal of Engineering & Technology (UAE). 7 (2), 795 – 799. |
|
5. |
Jayasingh, S. and Venkatesh, R. (2017). An Insight on Consumer Engagement in Facebook Brand Pages. International Journal of Applied Business and Economic Research. 15 (22), 831-839. |
|
6. |
Arunkumar S., Jayasingh S., Tapas P., and Venkatesh R. (2016). Assessing the Effect of Service Quality Dimensions on Bank Customers Behavioural Responses: A Structural Equation Model. International Journal of Applied Engineering Research, 11 (8). pp 5555 – 5566. |
|
7. |
Jayasingh, S. and Venkatesh, R. (2016). Determinants of customer brand engagement in social media sites: A conceptual framework. International Business Management. 10 (15). Pp. 2802-2807. |
|
8. |
Jayasingh S. & Venkatesh R. (2015). Customer Engagement Factors in Facebook Brand Pages. Asian Social Science. 11(26). pp. 19-29. http://dx.doi.org/10.5539/ass.v11n26p19 |
|
9. |
Jayasingh S. and Eze U.C. (2012) Analyzing the Intention to Use Mobile Coupon and the Moderating Effects of Price Consciousness and Gender. International Journal of E-Business Research. 8(1), 54-75, http://www.igi-global.com/article/international-journal-business-research-ijebr/62278 |
|
10. |
Jayasingh S., and Eze U.C., (2010). An Empirical Analysis of Consumer Behavioural Intention Towards Mobile Coupons. International Journal of Business and Information. 4(2), 221 -241. Available at http://www.knowledgetaiwan.org/ojs/index.php/ijbi/article/viewFile/178/62 |
|
11. |
Jayasingh S. and Eze U.C. (2010). The Role of Moderating Factors in Mobile Coupon Adoption: An Extended Technology Acceptance Model Perspective, Communications of the IBIMA. Available at http://www.ibimapublishing.com/journals/CIBIMA/2010/596470/596470.pdf |
Conference/Symposium
| 1. | Jayasingh S. (2017). Factors Influencing the brand engagement Behaviour in Facebook Pages, 11th ISDSI International Conference, IIM Tiruchirappalli. |
| 2. | Jayasingh S. and Venkatesh R. (2016), An Exploratory Content Analysis of E-tailers Facebook Brand Pages, proceeding of conference on Brand Management 2016, Emerald India, April, IIT New Delhi. |
| 3. | Jayasingh S., and Venkatesh R., (2014), “Factors Influencing Consumer Engagement in Facebook Brand Pages,” proceedings of the International Conference on Social Media Marketing in Emerging Markets, Bengaluru. |
| 4. | Jayasingh S. and Lim R. (2010) Consumer’s attitude towards social network advertising: an exploratory study, Conference proceeding of Global Marketing Conference, Japan. |
| 5. | Jayasingh S., and Eze U.C., (2009) An Extended TAM for Analyzing Adoption Behavior of Mobile Coupon, Conference Proceeding of MOMM, ACM, Kuala Lumpur. |
| 6. | Jayasingh S., and Eze U.C., (2009), Exploring the factors affecting the acceptance of mobile coupons in Malaysia, Conference Proceedings of Eighth International conference of mobile business, IEEE Computer Society, Dalian. Available at http://www.computer.org/portal/web/csdl/doi/10.1109/ICMB.2009.63 |
| 7. | Jayasingh S., and Eze U.C., (2009), An Empirical Analysis of Consumer Behavioural Intention towards Mobile Coupons, Conference Proceedings of eCASE, Singapore, 2009. (Distinguished Paper Award). |
| 8. | Palanissamy A., Jayasingh S., and Raman V., (2007) Privacy issues in mobile marketing, Asia pacific marketing conference, Malaysia. |
| 9. | Jayasingh S., (2007) Consumer acceptance of blue tooth proximity marketing, Asia pacific marketing conference, Malaysia. |
| 10. | Jayasingh S., and Sivanand C.N., (2005), Attitude and Intention towards mobile coupons in Malaysia, Business Research Year Book, USA. |
