April 9, 2022
Dr. Kirubaharan Boobalan – Assistant Professor
School of Management
Dr. Kirubaharan Boobalan
Dr. Kirubaharan Boobalan
Dr.Kirubaharan Boobalan is an Assistant Professor (Marketing) at the SSN School of Management, Chennai. Prior to this, he worked as a Senior Research Associate (Marketing) at the Great Lakes Institute of Management, Chennai. He completed PhD from Anna University, Chennai, as well, he was the recipient of the Anna Centenary Research Fellowship (ACRF, 2017). He earned his Master of Business Administration from ARJ College of Engineering and Technology, and a Bachelor of Engineering in Aeronautical from Nehru Institute of Engineering and Technology. His research has been published in journals that are on the ABDC’s (Australian Business Deans Council) quality list such as “Journal of Retailing and Consumer Services”, “Food Quality and Preference”, and “Annals of Operations Research”. Furthermore, he’s also a frequent reviewer for ABDC’s top publications. In addition, he is proficient in the use of statistical tools (e.g., multivariate statistics) and accompanying software packages (e.g., R Programming, AMOS, SPSS, and Smart PLS).
|Awards and recognition||
Recognised as a PhD supervisor under the Faculty of Management sciences by Anna University, Chennai.
Supervisor Reference no: 4080001
|Education Qualifications||B.E. (Aeronautics), M.B.A. (Marketing), Ph.D. (Marketing).|
|Work experience||Senior Research Associate at Great Lakes Institute of Management (From 16.10.2019 to 27.01.2022).|
|Teaching interests||Marketing Research, Advanced Data Analysis (Doctoral level), and Consumer Behaviour.|
|Research areas||Sustainable Consumption and Green Marketing.|
|Research review experience||
Reviewer in Asia Pacific Journal of Marketing and Logistics(An emerald publication) – Rated as “A” category in the“ABDC” list – Impact factor is 3.979 – Anna University Annexure I.
Reviewer in British Food Journal (An emerald publication) – Rated as “B” category in the“ABDC” list – Impact factor is 2.518 – Anna University Annexure I.
Title: Estimation of Market Potential for Setting up a Trade Facilitation Centre at Krishnagiri, Tamil Nadu, India.
About the project: Government of India (TANSIDCO) has proposed to develop a trade facilitation center at Chennapalli village, Soolagiri taluk, Krishnagiri district through PPP mode under the direct supervision of Chief Minister of Tamil Nadu. The proposed trade facilitation center is to be developed in area of 13.50 acres with estimated worth of 5 crores. A field study has been undertaken with stakeholders in Krishnagiri district to assess the market potential to promote and create infrastructure facilities for conducting industrial exhibitions, trade fairs, seminars, conferences, and workshops.