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April 9, 2022

Dr. Kirubaharan Boobalan – Assistant Professor

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Dr. Kirubaharan Boobalan – Assistant Professor

School of Management


Dr. Kirubaharan Boobalan

Dr. Kirubaharan BoobalanAssistant Professor

Dr. Kirubaharan Boobalan

Email: kirubaharanb@ssn.edu.in



Profile Summary:

Dr.Kirubaharan Boobalan is an Assistant Professor (Marketing) at the SSN School of Management, Chennai. Prior to this, he worked as a Senior Research Associate (Marketing) at the Great Lakes Institute of Management, Chennai. He completed PhD from Anna University, Chennai, as well, he was the recipient of the Anna Centenary Research Fellowship (ACRF, 2017). He earned his Master of Business Administration from ARJ College of Engineering and Technology, and a Bachelor of Engineering in Aeronautical from Nehru Institute of Engineering and Technology. His research has been published in journals that are on the ABDC’s (Australian Business Deans Council) quality list such as “Journal of Retailing and Consumer Services”, “Food Quality and Preference”, and “Annals of Operations Research”. Furthermore, he’s also a frequent reviewer for ABDC’s top publications. In addition, he is proficient in the use of statistical tools (e.g., multivariate statistics) and accompanying software packages (e.g., R Programming, AMOS, SPSS, and Smart PLS).

Awards and recognition

Recognised as a PhD supervisor under the Faculty of Management sciences by Anna University, Chennai.

Supervisor Reference no: 4080001

Education Qualifications B.E. (Aeronautics), M.B.A. (Marketing), Ph.D. (Marketing).
Work experience Senior Research Associate at Great Lakes Institute of Management (From 16.10.2019 to 27.01.2022).
Teaching interests Marketing Research, Advanced Data Analysis (Doctoral level), and Consumer Behaviour.
Research areas Sustainable Consumption and Green Marketing.
Research review experience

Reviewer in Asia Pacific Journal of Marketing and Logistics(An emerald publication) – Rated as “A” category in the“ABDC” list – Impact factor is 3.979 – Anna University Annexure I.

Reviewer in British Food Journal (An emerald publication) – Rated as “B” category in the“ABDC” list – Impact factor is 2.518 – Anna University Annexure I.
Journal publications

  • Kirubaharan Boobalan& Geetha SulurNachimuthu (2020) – “Organic consumerism: A comparison between India and the USA”. (Published in “Journal of retailing and consumer services” – Listed under “A” category in ABDC list). Impact factor is 10.972 – Anna University Annexure I.

  • Kirubaharan Boobalan, Geetha SulurNachimuthu&Bharadhwaj Sivakumaran (2021) – “Understanding the psychological benefits in organic consumerism: An empirical exploration”. (Published in “Food Quality and Preference” – Listed under “A” category in ABDC list). Impact factor is 6.345 – Anna University Annexure I.

  • SM Vadivel, AH Sequeira, RR Sakkariyas, Kirubaharan Boobalan (2021) “The impact of lean service, workplace environment, and social practices on the operational performance in India Post service industry”. (Published in “Annals of Operations Research” – Listed under “A” category in ABDC list). Impact factor is 4.854 – Anna University Annexure I.

  • Kirubaharan Boobalan, Nishad Nawaz, R. M. Harindranath and Vijayakumar Gajenderan (2021) – Influence of Altruistic Motives on Organic Food Purchase: Theory of Planned Behaviour (Published in “Sustainability” – Indexed in Scopus list). Impact factor is 3.889 – Anna University Annexure I.

  • Kirubaharan Boobalan,Bharadhwaj Sivakumaran& Margaret Susairaj(2022)– “Organic Food Preferences: A Comparison of American and Indian Consumers”(Published in “Food Quality and Preference” – Listed under “A” category in ABDC list). Impact factor is 6.345 – – Anna University Annexure I.

Consulting assignments

Title: Estimation of Market Potential for Setting up a Trade Facilitation Centre at Krishnagiri, Tamil Nadu, India.
February –June 2018

About the project: Government of India (TANSIDCO) has proposed to develop a trade facilitation center at Chennapalli village, Soolagiri taluk, Krishnagiri district through PPP mode under the direct supervision of Chief Minister of Tamil Nadu. The proposed trade facilitation center is to be developed in area of 13.50 acres with estimated worth of 5 crores. A field study has been undertaken with stakeholders in Krishnagiri district to assess the market potential to promote and create infrastructure facilities for conducting industrial exhibitions, trade fairs, seminars, conferences, and workshops.