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Journal Papers: 2021-22

Faculty Paper Publications

  1. Srinivas Gumparthi, Venkata Vara Prasad Lokeswari Y Venkataramana, S Srinethe, R M Sruthi Sree, K Nishanthi “Prediction of Stock Prices Using Statistical and Machine Learning Models: A Comparative Analysis”, The Computer Journal, bxab008, https://doi.org/10.1093/comjnl/bxab008, 2021.
  2. Gumparthi, Srinivas, and S., Pradeepa. , Demonetization Impact on Liquidity of Large Corporates in India. In: Economics and Business Quarterly Reviews, Vol.4,Issue 3(2021) No.3, 57-66.
  3. Srinivas Gumparthi, Ms. Shwetha.B. published a paper titled “Evaluating the performance of index funds using value at risk (VaR)”, in JUSST – Journal of University of Shanghai for Science and Technology, Volume 23, Issue 10, October 2021.
  4. Srinivas Gumparthi ,Ritu George, published a paper titled“Analysis of Quality of Assets for Securitization”, in JUSST – Journal of University of Shanghai for Science and Technology, Volume 23, Issue 10, October 2021.
  5. Srinivas Gumparthi Pavithra Krishnamachary, published a paper titled “Risk Management Framework for Insurance Industry ”, in JUSST – Journal of University of Shanghai for Science and Technology, Volume 23, Issue 10, October 2021.
  6. SudarsanJayasingh, Girija, T. and Arunkumar S. “Factors Influencing Consumers’ Purchase Intention towards Electric Two-Wheelers” Sustainability, 13 (22), 2021 https://doi.org/10.3390/su132212851
  7. Srinivas Gumparthi, Abha S Singhvi, &Dr.Kapil Arora” The study of Behaviour of investor to Stock market” Journal of Oriental Institute,Volume 71, Issue 01,No11,Jan-March 2022.
  8. TheerthaanaPaneerselvam and C.Joe Arun. “Bias-driven marketing that instigates pledging to a crowdfunding campaign: An experimental consideration of behavioralanomalies”,International Journal of Consumer Studies,March 2022, Pg 1-25, DOI: 10.1111/ijcs.12795
  9. T.Girija, Dr.S.Meena” A conceptual study on the application of green human resource management (HRM) practices in influencing organisational sustainability”, Journal of Positive School Psychology, Vol6(2),April 2022.

Conference Papers

  1. Vani Haridasan, Associate Professor, and Dr. Kavitha M. Asst. Professor presented a paper titled, “Proliferation of digital payments in India – A pathway to cashless economy” at ICTSGS – First International Conference on Technologies for Smart Green Connected Society 2021 on 29th & 30th Nov 2021.
  2. Kavitha M. Asst. Professor and Dr. Vani Haridasan, Associate Professor, Sunita S. & Nilani Surya K. (Students) presented a paper titled, “Lifestyle and Behaviour of Children during Covid 19” at ICTSGS – First International Conference on Technologies for Smart Green Connected Society 2021 on 29th & 30th Nov 2021.
  3. SudarsanJayasingh and Dr. T. Thiruvenkadam presented a research article titled “Factors Determining the Helpfulness of Online Consumer Reviews” in 8th International Conference on Business Analytics and Intelligence, organized by IIMB, Analytics Society of India and ORBI on 22nd December 2021.
  4. Kavitha Muthukumaran, Dr. Vani HaridasanAnudheepthi V (Student), Dolly Joy Kirubha V, (Student),presented a paper titled, “Consumer Preference towards OTT Platforms during the Covid 19 pandemic” in a “2nd International Conclave on Globalizing Indian Thought 2021” organized by IIM Kozhikode on 17-12-2021.
  5. Sabareeshwaran, S.Tharanyaa, B.Mahalingam&M.Kavitha  have published a conference paper titled “ A Study of Environmental Management of Construction and Demolition Waste” in Sustainable practices and Innovation in Civil Engineering (Springer link) On 21st November, 2021 as a part of Lecture notes in civil engineering book series (LNCE, Volume 179)

Journal Papers: 2020-21

  1. Srinivas Gumparthi, Pradeepa.S “Demonetization Impact on Liquidity of Large Corporates in India”, Economics and Business Quarterly Reviews, Vol.4 No.3 (2021).
  2. Srinivas Gumparthi, Venkata Vara Prasad  Lokeswari Y Venkataramana, S Srinethe, R M Sruthi Sree, K Nishanthi “Prediction of Stock Prices Using Statistical and Machine Learning Models: A Comparative Analysis”, The Computer Journal, bxab008, https://doi.org/10.1093/comjnl/bxab008, 2021.
  3. Yabesh Abraham Durairaj, T. Thiruvenkadam, K. Sampath Kumar “A linkage between Distributive Justice, Procedural Justice and Affective Commitment at Non-Banking Financial  Companies” Journal of  Huazhong University of Science and Technology, Volume 50, Issue 04, April-2021 pp 523-531. (ISSN-1671-4512)
  4. Girija T, S.Meena, Asokumar.B “Impact of ICT as pedagogical tool in higher education”, Tierarzliche Praxis, November 2020 ISSN: 0303-6286, PP. 2016-2023, Nov-Dec 2020.
  5. S, Dr.Thiruvenkadam. T, “Factors affecting the purchase decision of children toys in organized retail stores” Journal of Huazhong University of Science and Technology, Volume No.50, Issues No 3, March 2021, pp. 1-16. (ISSN-1671-4512,)
  6. Sampath Kumar. K, Thiruvenkadam T, SudarsanJayasingh, “Challenges in the Integration of Renewable Energy in Energy Systems in India”, International Journal of Advanced Research in Engineering and Technology (IJARET) Volume 12, Issue 1, January 2021, pp. 119-128. (ISSN 0976-6499)
  7. Thiruvenkadam T, SudarsanJayasingh, K. Sampath Kumar, Panchanatham. N (2020), Role of Government in Accelerating Indian Economy’s Transition Towards A Resilient Energy System in India, International Journal of Advanced Science and Technology Vol. 29, No. 8, June (2020), pp.3854-3861  ISSN: 2005-4238.
  8. Vani Haridasan, Kavitha Muthukumaran and Yohita D, Work-Life Balance of Women Working from Home during Lockdown – An Empirical Study, International Journal of Management, 12(1), Jan 2021, pp. 475-487.
  9. Kavitha Muthukumaran and Vani Haridasan, Optimizing the usage of voice assistants for Shopping, Indian Journal of Science and Technology, Indian Journal of Science and Technology, 13(43): 4407-4416, Dec 2020.
  10. Laxmipriya V, Hariharanath K, Implementing Lead Qualification Model using ICP for SAAS Products, International Journal of Management,  Volume 11, Issue 10, October 2020, pp. 81-90, Article ID: IJM_11_10_008,  ISSN Print: 0976-6502 and ISSN Online: 0976-6510.
  11. Naveen Kumar G, Hariharanath K,  Designing a Lead Score Model for Digital Marketing Firms in Education Vertical in India, Indian Journal of Science and Technology, 14(16): 1302-1309. https://doi.org/17485/IJST/v14i16.290, 1ISSN Print: 0974-6846 Electronic: 0974-5645, May 2021.

Journal Papers: 2019-20

  1. Yabesh Abraham Durairaj, Thiruvenkadam.T, Mu.Subrahmanian, “Employee Engagement – Making Internal Customer Happier” International Journal of Recent Technology and Engineering (IJRTE), pp. 354-357, Vol.8, Issue-2S4, July. 2019.
  2. Kavitha Muthukumaran, Sampath Kumar.K, Vijaya Mani, “Distributor’s Views on Digital Services of AMCs in Chennai”, International Journal of Innovative Technology and Exploring Engineering (IJITEE), Vol.8 Issue-9, July. 2019.
  3. T, Asokumar.B, “Influence of Website Quality and Service Quality on Consumer Satisfaction among Online food Ordering Consumer”, International Journal of Recent Technology and Engineering (IJRTE), Sept. 2019.
  4. Vijaya Mani, Vani Haridasan, “Single Server Queuing Model to Determine the Patient Flow Process in a Township Hospital’, International Journal of Innovative Technology and Exploring Engineering (IJITEE), Vol.8 Issue-12S, Oct. 2019.
  5. Vani Haridasan, Kavitha Muthukumaran; “Leveraging Consumers’ Show rooming Behaviour – A Supply Chain Perspective”, International Journal of Recent Technology and Engineering (IJRTE), Volume-8 Issue-4, Nov 2019.
  6. SudarsanJayasingh; “Consumer Brand Engagement in Social Networking Sites and Its Effect on Brand Loyalty”, Cogent Business & Management, pp,1-22, Vol. 6, Issue 1, 6(1),2019
  7. Vijaya Mani, Kavitha Muthukumaran, Kamakshi. S; “Assessing the Influence of Emotional Intelligence on Occupation Stress in a Manufacturing Organization”, Test Engineering and Management, pp. 17018 – 17024, Vol. 82, Feb. 2020.
  8. Srinivas Gumparthi; “Industry 4.0 Evolutions – Technical Education for Sustainable Social Development”, International Journal of Advanced Science and Technology, Vol. 29, No. 03, Mar. 2020.

Journal Papers: 2018-19

  1. T,SudarsanJayasingh; Determinants of Employee Happiness in Information Technology Company in India “International Journal of Engineering and Technology (IJET) Vol 7, No 3 PP 173 -178 July, 2018.
  2. M Deepa, Vijaya Mani, S Uma Maheshwari, “Analyzing the Effectiveness of Human Resource Accounting Disclosure in HPCL’ Emperor International Journal of Finance and Management Research, Special Issue, Vol IV,August 2018.
  3. Vijaya Mani, Vani Haridasan; “Optimizing the Medicine Procurement Process’’ International Journal of Engineering & Technology, Volume7, No.4, pp 2366 –2369. Sept, 2018.
  4. Yabesh Abraham Durairaj, T. Thiruvenkadam, Mu Subramaniam; “The Role of Organizational Learning In Employee Engagement and the Mediating Role of E-Learning Resources Quality” The Online Journal of Distance Education and e-Learning, Volume 6, Issue 4 pp. 78-87Oct 2018.
  5. Thiruvenkadam.T, Sampath Kumar.K; “Organizational Climate for Innovation and Creativity” ,BVIMSR’s Journal of Management Research, Volume 4 Issue 2 pp. 165-173Oct 2018,
  6. Kavitha Muthukumaran, Sampath Kumar.K,; “Performance Analysis of Select Companies in the IT Sector” Emperor International Journal of Finance and Management Research, Vol.3 Special Issue.3,pp 128 -134, Dec 2018.
  7. Vijaya Mani;“Impact of Organizational Characteristics on Organizational Choice of The Potential Hires” Journal of Engineering and Applied Sciences, pp2470-2476, Volume 14, issue 8, March 2019.
  8. Vijaya Mani, Kavitha Muthukumaran, Sampath Kumar K; “Human Resource Accounting and Valuation Practices in R and D Institutions “, Journal of Advanced Research in Dynamical & Control Systems, pp 1301-1309Volume 11, 03-Special Issue, April ,2019
  9. Kavitha Muthukumaran, Vani Haridasan, D.Varathakrishnan, “The Study on Living Standards and Satisfaction in Migrant Dorms”, Indian Journal of Science and Technology, pp 1-9, Volume 12, issue 19, May 2019.
  10. Meena T. GirijaD.Visagamoorthi, ‘Influence of Rewards and Recognition on Employee’s Motivation and Job Performance: Path Analysis Approach’, Indian Journal of Science and Technology, March 2019.
  11. Chandrasekhar, T. Thiruvenkadam, Mu.Subramaniyam;“Impact of Online Learning on Teenagers Buying Behaviour’ Online Journal of Distance Education and E learning Volume 7, Issue 2 pp. 89-96 April 2019.

Conference Papers: 2018-19

  1. Yabesh Abraham Durairaj, Thiruvenkadam .T, Mu. Subrahmanian; “Employee Engagement – Making Internal Customer Happier “in International Conference on HR-The Era of CURE Cross-Skilling, Up-Skilling, Re-skilling and empowering, SRM School of Management, Kattankulathur, 25 – 26 Oct, 2018.
  2. ThiruvenkadamT;“Determinants of Employee Happiness in Information Technology Company in India”, in International Conference on Advanced Science and Engineering Research (ASER-2018), Al-Ameen Engineering College, Erode, Apr 5, 2018.
  3. Vani Haridasan; “Leveraging Consumers’ Show Rooming Behaviour – A Supply Chain Perspective” in 12th NASMEI Conference – An International Marketing Conference in India, Great Lakes Institute of Management, Chennai, Dec 20-21, 2018,
  4. Kavitha Muthukumaran, Sampath Kumar.K; “A Study on Digital Payments System with Perspective on Customer Adoption” in 3rd International Conference on Technological Mapping of E Commerce in the Global Perspective, Saveetha Engineering College, Chennai, 27- 28, Dec, 2018.

Journal Papers: 2017-18

  1. VaidehiR, B , Tharini, “Predicting Prospects for Property Management Services – An Indian Perspective” International Journal of Business and Management Invention, Volume 6 Issue 7pp, 47-52, July. 2017,
  2. Vijaya Mani, Caroline Karunya; “Perception of the New Recruits on the Employee Induction and on boarding process “International Journal of Business and Management Invention, Volume 6 Issue 8, pp, 59- 66Aug, 2017.
  3. Girija, Thenkavi; “Study on Potential Tenants’ Perception towards Service Apartment” Journal of Hospitality and Tourism management. Vol 1, Nov., 2017.
  4. Srinivas Gumparthi, Anith.R;“Relative Strength Index for Developing Effective Trading Strategies in Constructing Optimal Portfolio” International Journal of Applied Engineering Research, Volume 12, Number 19 ,2017.
  5. Sampath Kumar.K, Kavitha Muthukumaran; “Macro Economic Factors on Sensex – An Impact Study’ in International Research Journal of Business Management, Vol 11, Issue 1, January 2018.
  6. T, Vijayanand, Panchanatham; “Drivers of Employee Engagement: A study with Special Reference to Private Educational Institutions”, SYNDICATE – The Journal of Management, Volume 18, pp. 56-65, March 2018.
  7. Asokumar B, Praveen Prashanth “Neuro Optics in Contemporary Marketing” International Journal of creative Research Thoughts, April 2018.
  8. Sampath Kumar .K. Vasumathi, “Investors’ Perception towards Equity market” International Journal on Global Business Management and Research, vol 7, Issue 2, Feb. 2018.
  9. Vani Haridasan, Kavitha Muthukumaran, “Impact of Service Quality on Service Loyalty in Strengthening Customer Relationship in Telecom Services” International Journal of Mechanical Engineering and Technology (IJMET), Volume 9, Issue4, pp. 606-616 April 2018
  10. Kavitha Muthukumaran, Vani Haridasan; “Performance Analysis of Select Companies in Cement Industry using Various Models”  International Journal of Civil Engineering and Technology (IJCIET),Volume 9, Issue 3, pp. 839-852 March 2018.
  11. Vani Haridasan, Sudharshan M; “Vendor Rating Using Analytical Hierarchical Process – Insights from Indian Engineering Construction Industry” in International Journal of Scientific Research and Management, Volume 6 Issue 2,pp 113-121,February, 2018.
  12. SudarsanJayasingh, T. Thiruvenkadam, S. Arunkumar; “Post Content and Its Effect on Consumer Engagement Rate in Indian Life Insurance Facebook Brand Pages” International Journal of engineering & Technology, 7 (2),PP 795-799.  June 2018.
  13. SudarsanJayasingh. Venkatesh, R.; “An Insight on Consumer Engagement in Facebook Brand Pages”. International Journal of Applied Business and Economic Research. 15 (22), 831-839, 2017.

Conference Papers: 2017-18

  1. Kavitha Muthukumaran, Sampath Kumar.K; “Impact of Macro Economic Factors on Sensex” in International Conference on Innovative Trends in Technology and Management”, Kalasaligam University, July 30 -31, 2017.
  2. Vani Haridasan; “Minimalist Lifestyle on Home-buying Preferences – Insights from Indian housing sector” in 11th ISDSI Conference, IIM Trichy, December 28-30 ,2017
  3. Kavitha Muthukumaran; “Risk Mitigation through Optimal Categorization of shares in NSE” in 11th ISDSI Conference IIM Trichy, December 28-30, 2017.
  4. SudarsanJayasingh; ‘Factors influencing the Brand Engagement Behaviour in Face book Pages’ at the 11th ISDSI Conference IIM Trichy, December 28-30, 2017.
  5. Kavitha Muthukumaran, Sampath Kumar.K; ‘Performance Analysis of Select Companies in the IT Sector’ in 2nd International conference on Managing the Metamorphosis of making in India in the Global Era –Roadmap and Challenges Ahead, Saveetha Engineering College, Chennai ,21 -22 December ,2017.
  6. Kavitha Muthukumaran, Sampath Kumar.K; “Investors Perception towards Equity Markets” in International Conference on Economic Transformation with Inclusive Growth” Rajalakshmi Engineering College, Chennai, 30- 31 January, 2018.

Student publications (journals/ conferences)

2021-22

Gumparthi, Srinivas, and S., Pradeepa. , Demonetization Impact on Liquidity of Large Corporates in India. In: Economics and Business Quarterly Reviews, Vol.4,Issue 3(2021) No.3, 57-66.

Ms. Shwetha.B. (Student) and Dr. Srinivas Gumparthi, Professor published a paper titled “Evaluating the performance of index funds using value at risk (VaR)”, in JUSST – Journal of University of Shanghai for Science and Technology, Volume 23, Issue 10, October 2021.

Ritu George (Student) and Dr. Srinivas Gumparthi, Professor, published a paper titled“Analysis of Quality of Assets for Securitization”, in JUSST – Journal of University of Shanghai for Science and Technology, Volume 23, Issue 10, October 2021.

Pavithra Krishnamachary (Student) and Dr. Srinivas Gumparthi, Professor, published a paper titled “Risk Management Framework for Insurance Industry ”, in JUSST – Journal of University of Shanghai for Science and Technology, Volume 23, Issue 10, October 2021.

Dr. Kavitha Muthukumaran, Dr. Vani HaridasanAnudheepthi V (Student), Dolly Joy Kirubha V, (Student),presented a paper titled, “Consumer Preference towards OTT Platforms during the Covid 19 pandemic” in a “2nd International Conclave on Globalizing Indian Thought 2021” organized by IIM Kozhikode on 17-12-2021.

2020-21

Srinivas Gumparthi, Pradeepa.S “Demonetization Impact on Liquidity of Large Corporates in India”, Economics and Business Quarterly Reviews, Vol.4 No.3 (2021), PP 57-66.

Girija T, S.Meena, Asokumar.B “Impact of ICT as pedagogical tool in higher education”, Tierarzliche Praxis, November 2020, Nov-Dec 2020, PP. 2016-2023.

Vani Haridasan, Kavitha Muthukumaran,Yohita D, “Life Balance of Women Working from Home during Lockdown – An Empirical Study”,International Journal of Management, 12(1),  Jan 2021, pp. 475-487.

Laxmipriya V, Hariharanath K, “Implementing Lead Qualification Model using ICP for SAAS Products”, International Journal of Management,  Volume 11, Issue 10, October 2020, pp. 81-90, Article ID: IJM_11_10_008.

Naveen Kumar G, Hariharanath K, “Designing a Lead Score Model for Digital Marketing Firms in Education Vertical in India”, Indian Journal of Science and Technology, 14(16),May 2021, PP. 1302-1309. https://doi.org/ 10.17485/IJST/v14i16.290.

2019-20

Vijaya Mani, Kavitha M, Kamakshi S “Assessing the Influence of Emotional Intelligence on Occupational Stress in a Manufacturing Organization”, Test Engineering and Management, January 2020 PP. 17018 – 17024.

MBA Admissions 2024

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