Introduction

The MBA program offered by SSN School of Management & Computer Applications is IT-enabled, and highly industry-oriented. The final semester of the program is devoted to a real-time project with industry. The program at the School of Management offers special modules in International Business, Business Ethics, & Management of Technology, besides electives in major disciplines of Management.

Curriculum

•Statistics for Management
•Business Economics
•Applied Operations Research
•Organisational Behaviour
•Accounting for Management
•Legal Aspects of Business
•Principles of Management
•Business Applications Software
•Production Management
•Financial Management
•Marketing Management
•Human Resource Management
•Management Information Systems
•Systems Management
•Research Methods in Management
•Communication Skills
•International Business Management
•Business Policy and Strategic Management
•Strategic Marketing
•Relationship Marketing
•Services Marketing
•Industrial Marketing
•Consumer Behaviour
•Rural Marketing
•Marketing Research
•Advertising and Sales Promotion Management
•Security Analysis and Portfolio Management
•Investment Management
•Advanced Financial Management
•International Finance
•Merchant Banking and Financial Services
•Management Control Systems
•Decision Support Systems
•Relational and Object Oriented Data Base Management Systems
•E-commerce Technology and Management
•Web-enabled Marketing Management
•System Analysis and Design
•Project Management for Software Development
•Software Quality Management
•Industrial Relations and Labour Welfare
•Managerial Behaviour and Effectiveness
•Enterprise Resource Planning
•Stress Management
•Creativity and Innovation Management
•Total Quality Management
•Materials Management
•Computer-aided Production Management
•Business Process Re-engineering
•Logistics and Supply Chain Management
•Entrepreneurship Development

Project Work (MBA):

The students of the MBA programs are required to do a 5-month real time project with industry, during the final semester. The projects, which generate solutions for some of the real problems faced by companies, provide students with the chance to apply the knowledge and skills gained in the classroom. The pedagogy involves an intensive project and case study oriented approach.

Some of the recent projects accomplished by the students of the MBA Programs address business problems related to:

•Network monitoring
•E-commerce
•Management Information Systems
•Call Center Management Systems
•Work Force Management in Call Centers
•Migration between Platforms
•ERP
•Intranet Development
•Product Launch Strategies
•Competitive Analysis
•Demand Analysis
•Customer Satisfaction
•Distribution Management in the Insurance Sector
•Communication Effectiveness in Training

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