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SSN College Set to enter Limca Book of Records
Attempt to create a record by organizing an
anti-smoking campaign
SSN Institutions, an initiative of Dr. Shiv Nadar,
Founder, HCL Group, organized a unique anti-smoking
campaign on 8th April 2009 in an attempt
to forcefully propagate awareness about the
ill-effects of smoking by creating a world record.
Around 2200 SSN college students across disciplines
came together in their college campus and painted
their hands like cigarettes, along with anti-smoking
symbols written on their palms, in one hour, in an
attempt to enter into the Limca book of records.
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Chief Guest Dr.E. Vidhubala, Assistant Professor and
Principal Investigator, Department of
Psycho-oncology and Tobacco Cessation Centre, Cancer
Institute (WIA), Adyar, Chennai
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WORLD RECORD REACHED!!!!
Speaking at the inaugural function Dr.E. Vidhubala,
Assistant Professor and Principal Investigator,
Department of Psycho-oncology and Tobacco Cessation
Centre, Cancer Institute (WIA), Adyar, Chennai said,
“Smoking has become a trend among the youth today
and are caught in the death trap due to its
addictive component 'Nicotine'. Smoking is very
dangerous and affects virtually every organ in the
body, which the younger generation of today is
failing to understand. I applaud the efforts of the
SSN college students for organizing this campaign to
educate their peer-group about the ill-effects of
smoking. It is important that the youth of today
take these messages seriously”.
Ms. Kala Vijaykumar, President, SSN Institutions
said, "At SSN we believe that students are the
backbone of our society. Our vision is not only to
impart education to students but also to groom them
into socially responsible human beings and this
anti-smoking campaign is a manifestation of our
vision. While there is a steady decline in the habit
of smoking in the western countries, it is alarming
to note that it is not so in India. Smoking, which
is entirely preventable, accounts for almost one
tenth of all the deaths in India. We are extremely
delighted that our students have attempted to create
a world record through this social initiative.”
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