A rover is a space exploration vehicle which is designed to move across the surface of a planet or a celestial body. Market Rovers is a club formed to explore the world of marketing and to connect the real world with what Kotler says. The objective of club is to further develop the marketing skills of the students by extending the learning beyond class rooms.
The club provides an engaging forum for students interested in marketing to develop the appropriate business acumen and develop industry networks.
The club has an open-ended agenda and will include knowledge-sharing, invited talks, event participation, quizzing and interacting with industry bodies. The club is a great opportunity for students to exchange marketing experience and ideas, as well as to meet people with similar interests.