Prof.B.Asokumar

prof-asokumar

Professor     Prof.B.Asokumar
Profile
Graduate in Agricultural Sciences and awarded with ICAR fellowship.  (1978).Obtained Post Graduation in Management from Indian Institute of Management, Ahmedabad (1983).After graduation served with Shaw Wallace & Co Ltd as Management Trainee in Liquor division and was involved in launching  TWO national brands. In 1980, he joined Canara Bank as Probationary Officer.After Post Graduation,  pursued  Management Consultancy with ACME Management Consultants, Mumbai, Taught at Bharathidasan Institute of Management,Trichy (1985-86) and TA PAI Management Institute,Manipal (1986-87). Selected by Venky’s India, Pune for launching Processed food products . He handled the assignments of new projects for diversification, managing the commodity association and turned around a sick unit in the group.(1987-91).ITW (Illinois Tool Works) Signode India appointed him as the country Manager and Profit centre Head for  Epoxy Based Engineering maintenance products and subsequently to head Packaging machinery division for Asian region. During the tenure, he revived the division which reported sick earlier.(!991-94).He ventured into  developing  and commercializing certain innovations in materials handling and packaging automation systems for various industries across the country and emerged as the market leader(1994-2008).With the accumulated experience in various industries and functions, he started to teach for post graduates at  VIT University,Vellore  and commenced academic research activities from 2008 till June,2012.His areas of teaching interests include Turn Around Management, Business to Business Marketing, Sales and Distribution Management, Entrepreneurship and Business process designs.