Mr. Sudarsan Jayasingh

SudarsanAssistant Professor

 Mr. Sudarsan Jayasingh B.Sc., MBA

Email Sudarsanj@ssn.edu.in
Ext : 471

 

Sudarsan Jayasingh joined as an Assistant Professor in SoM in 2012. He received his B.Sc. from University of Madras and MBA from Madurai Kamaraj University. He has 14 years of teaching and research experience. He was previously a faculty member at the Swinburne University of Technology, Sarawak Campus. His current research interests include marketing communications and internet marketing.

Recent Research Publications

Book Chapter
Jayasingh, S and Eze, UC 2012, ‘Consumer adoption of mobile coupons in Malaysia’, in Lee I. ed. Strategy, adoption and competitive advantage of mobile services in the global economy, IGI Global, pp. 90-111.

Journals
Jayasingh, S and Eze, UC 2012, ‘Analyzing the intention to use mobile coupon and the moderating effects of price consciousness and gender’, International Journal of E-Business Research, vol.8, no.1, pp. 54-75.

Jayasingh, S and Eze, UC 2010, ‘The role of moderating factors in mobile coupon adoption: An extended technology acceptance model perspective’, Communications of the IBIMA.

Available at http://www.ibimapublishing.com/journals/CIBIMA/2010/596470/596470.pdf

Jayasingh, S and Eze, UC 2009, ‘An empirical analysis of consumer behavioural intention towards mobile coupons’, International Journal of Business and Information, vol. 4, no.2, pp. 221 -241.

International Conferences
Jayasingh S and Lim R 2010, ‘Consumer’s attitude towards social network advertising: an exploratory study’, Proceeding of Global Marketing Conference, September 9-12, 2010: marketing in a turbulent environment, Tokyo.

Jayasingh, S and Eze, UC 2009, ‘An extended TAM for analyzing adoption behavior of mobile coupon’, Proceeding of MOMM, December 13-15, 2009, ACM, Kuala Lumpur.

Jayasingh, S and Eze, UC 2009, ‘Exploring the factors affecting the acceptance of mobile coupons in Malaysia’, Proceedings of eighth international conference of mobile business, June 27-28, 2009, IEEE Computer Society, Dalian.

Available at http://www.computer.org/portal/web/csdl/doi/10.1109/ICMB.2009.63

Jayasingh, S and Eze, UC 2009, ‘An empirical analysis of consumer behavioural intention towards mobile coupons’, Proceedings of eCASE, January 8-9, 2009, Singapore. (Distinguished Paper Award).

Palanissamy, A Jayasingh, S and Raman, V 2007, ‘Privacy issues in mobile marketing’, Asia pacific marketing conference, November 2-3, 2007, Kuching.

Jayasingh S 2007, ‘Consumer acceptance of blue tooth proximity marketing’, Asia pacific marketing conference, November 2-3, 2007, Kuching.