Dr. Sudarsan Jayasingh

SudarsanAssistant Professor

 Dr. Sudarsan Jayasingh MBA, Ph.D

Email Sudarsanj@ssn.edu.in
Ext : 471

 

Dr. Sudarsan Jayasingh joined SSN School of Management in the year 2012. He has around 19 years of teaching and research experience. He received his Ph.D. in Management from VIT University, MBA from Madurai Kamaraj University and Bachelor of Science degree from University of Madras. Qualified UGC-NET examination held in December 2015. Prior to joining SSN School of Management, he worked as a faculty member in Swinburne University of Technology (Malaysia Campus), KDU College (Malaysia) and Vels University. Dr. Sudarsan’s teaching interests currently include brand management, consumer behaviour and marketing research. His research interests are in the area of consumer behaviour, digital marketing and social media marketing. His previous research work has been published in the International Journal of E-Business Research, International Journal of Business and Information, Asian Social Science and International Business Management. He has also attended various international conferences and presented research papers.

List of publications and citation details can be accessed at:

Google Scholar: https://scholar.google.co.in/citations?user=ldh6B3oAAAAJ&hl=en

ORCID: http://orcid.org/0000-0002-3754-1033