Dr. T. Thiruvenkadam

thiru-newAssociate Professor

Dr. T. Thiruvenkadam MBA., M.HRM., PGDPM & IR., M.Phil., Ph.D

Email thiruvenkadamt@ssn.edu.in
Ext : 244



Dr. T. Thiruvenkadam, Associate Professor in SSN School of Management has 13 years of teaching experience.

Dr. T. Thiruvenkadam has done his Ph.D in Management in Bharathiyar University, M.Phil from Alagappa University, Kariakudi and MBA (Marketing), M.HRM., PGDPM&IR from Annamalai University, Chidambaram.

He joined SoM in 2011 and is currently Associate Professor in SSN School of Management. His teaching interests focus on the areas of Marketing Management, Strategic Management, Organizational Behaviour, Human Resource Management and Managerial Economics.

He has participated over 15 FDPs including one in IIM (K), presented six research papers in international conferences, 12 papers in national conferences, published 4 research papers in International Referred Journals, 4 papers in National Journals and 5 papers in edited volumes.

He published an edited book titled “Modern Trends in Indian Retail Industry” published by Scitech Publications, Chennai (ISBN No: 978-81-8371-365-8) and his Ph.D thesis got published as book titled, “Retail Success: New Perspectives on Retailing and Store Patronage Behaviour”, by LAP Lambert Academic Publishing, Germany, 2013 (ISBN No: 978-3-659-46026-5).


Thiruvenkadam. T, Dr. N. Panchanatham, “Decision Making Style and Store Patronage Behaviour of Chennai Shoppers” – International Journal of Marketing and Management Research, Volume 2, Issue 6 (June, 2011), pp 9-16.

Thiruvenkadam. T and Dr. N. Panchanatham, “Influence of Demography on Store Patronage of Chennai Shoppers”, – International Journal of Research in Commerce and Management- Volume No. 1 (2011), Issue No. 5 (July), pp 39-42.

Thiruvenkadam. T and Dr. N. Panchanatham, “Store Patronage Behaviour of Shoppers in Chennai”, JM International Journal of Services Marketing, Volume 1 Issue II JUNE, 2011, pp 163-169.

Thiruvenkadam. T and Dr. N. Panchanatham, “Significance of Price on Retail Patronage Behaviour of Chennai Shoppers”. The international journal’s research journal of social science and management, (Singapore), Volume: 01, Number: 03, July-2011, ISSN 2010-457x, pp-104-111.


Thiruvenkadam. T and N. Panchanatham, “Store Switching and Store Patronage among Grocery Shoppers in Chennai”, SJCC Management Research Review, Vol. 2, No.1 Feb 2012, pp 30-38.

Thiruvenkadam. T, Dr. P. Udhayanan and Dr. N. Panchanatham, “Retail Patronage Behaviour of Type A&B Shoppers” Syndicate – The Journal of Business, Volume 10, March 2011, Pp 01-13.

Thiruvenkadam. T, Dr. P. Udhayanan and Dr. N. Panchanatham, “Retail Store Patronage Behaviour of Shoppers”, Share Journal of Multidisciplinary Research and Studies, Vol. 1 • No. 2 • Oct-Dec. 2010, Pp 25-31.

Thiruvenkadam. T, B. Karthikeyan and Dr. N. Panchanatham, January-June 2007, “Usage pattern on pre-paid mobile recharge cards with reference to medical college students, Chennai”, Journal of Contemporary Research in Management, Pp. 167-171.

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