Mr. B.Srinivasan

BSDirector & Professor
Mr. B.SRINIVASAN B.Tech (Chem), PGDM (IIMC)

Email: srinivasanb@ssn.edu.in
Ext: 243

 

 

Profile

B.Srinivasan, Professor and Director of the Master of Business Administration Department has over 29 years of experience in the Indian industry and 7 years of teaching marketing elective courses.

He received his B.Tech (Chem) degree from Regional Engineering College, Trichy (now known as National Institute of Technology) in first class with distinction. This was followed by a Post Graduate Diploma in Management from the Indian Institute of Management, Calcutta where he was placed in the Roll of Honour. His specialization is marketing and finance.

B.Srinivasan has extensive experience in the industry primarily in the Fast-moving consumer products sector. He has handled among other responsibilities, sales management, product & brand management, advertising and sales promotion at various levels in FMCG companies. He was also into strategic marketing consulting for major companies in the country.

He has taught elective courses in sales & distribution management, consumer behavior and brand management for full-time MBA students of Madras University, Anna University and the post-graduate program in management offered by Indo German Chamber of Commerce, Chennai.